Wednesday, August 13, 2008

Offensive campervan slogans drive a few Australians up the wall

Campervan slogans found to be misogynistic, offensive Posted Mon Jul 21, 2008 3:08pm AEST

The Advertising Standards Bureau (ASB) has upheld two complaints against marketing slogans used by an Australian campervan company. The company, Wicked Campers, hires out campervans with quirky cartoons and phrases painted in graffiti-style on the side.

Complaints were received by the ASB about six slogans, and it found two of them to be misogynistic, offensive and discriminatory. Wicked Campers has been ordered to paint over those vans found to be offensive.

The Bureau's CEO, Alison Abernethy, says Wicked Campers has cooperated fully with the decisions. "Free speech is a fantastic notion in this country, and ... lots of the slogans on the vans are very funny, they're very clever," she said. "They're very quirky, but there are a few that cross the line.

'We got complaints against six different slogans.

"One of them was 'If God was a woman sperm would taste like chocolate' [and] a second one was 'Women are like banks, once you withdraw you lose interest'. Save a whale - harpoon a jap"

original article here.

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